Thinking Magically™ | Every Magical Detail Counts

“I saw in details while she saw in scope.
Not seeing the scope is why I am here and she is not.
I took each element separately and
never looked to see that they never did fit together properly.”

– Erin Morgenstern (The Night Circus)

Does a Magician have to give particular attention to the details of what they’re doing or intending or causing?

I know many people who, while they are great dreamers, are terrible when it comes to executing and planning and projecting the details of making those dreams come true. I’m a big-picture guy, myself. But, I also love planning my way around the nooks and crannies (and periodically rearranging them to suit my tastes, style, and needs). What’s your style? Can you embrace the separate parts of your dream with the same enthusiasm and attention you give to the outcome you want?

I completely understand that your imagination is what drives the details that need to be focused on. Today’s article isn’t about abandoning your creativity for the sake of triviality. It’s about focusing your creativity on the small parts so that the planning and execution is “fun.”

Your vision of the future may, for example, include making more money, getting healthier, finding the love of your life, or expanding your career opportunities. That vision may be elaborate or simple. It remains nothing more than a “scheme,” however, unless it is accompanied by the tactics—the plan—for attaining your goal.

My experience is that those who only dream their dreams, end up wondering why those dreams never materialized. On the other hand, it is also my experience that those who get caught up in tactics without attending to a strategic vision, get lost and don’t make much of a dent in the Universe.

I happen to love puzzles. I can visualize how a solved Rubik’s Cube is supposed to look after it’s been apparently hopelessly scrambled. It won’t do me much good to stare at the jumble of colored squares and wish the solution into existence. Likewise, it won’t do me much good to start guessing my way through a solution by simply turning the pieces based on various hunches. I consistently and repeatedly solve the cube by knowing the specific patterns and turns and twists that have to happen in order to put the puzzle in its solved state.

That required me to first learn the various small steps to get to my desired outcome. I had to learn to solve the first layer, then the second layer, and then the last layer. There are specific, learnable patterns and algorithms to apply. The fun part, for me, is that there are various solutions so I have options. Still, they’re options that all require attention to detail. If you miss one small step in the process, you can’t get the outcome you wanted.

If you need even more motivation for paying more attention to the details of what you want to achieve, think of this: Who would you rather have working for you—an employee who is constantly approximating and haphazardly getting you the success you want to achieve as a business owner or the employee who won’t stop until the job is done correctly and on time?

Again, I’m not asking you to abandon your big-picture approach to your quality of life. I am asking you to consider spending more time in and on the details of what has to happen for that quality of life to appear for you. After all, if it’s not important enough for you to focus on, then why should it be important enough to be in your life in the first place?

One way to start practicing and developing your attention to detail is to start creating checklists for your projects. Take any dream that you have and start doing the following:

1. Determine the individual action steps that need to be taken to lead you from where you are to where you want to go. Think of this step as creating a GPS turn-by-turn map. This should be as detailed as you can make it.

2. Verbalize your checklist with someone else. I think you’ll be (pleasantly) surprised at how you will immediately see any defects, mistakes, or omissions in your actions steps when you say your action steps out loud to someone else. Saying them out loud to yourself “can” work so long as you make certain you aren’t rushing through the process and rationalizing any skips in the process. Talking to someone else prevents that from happening (because if you skip something, it won’t make sense to the other person and they’ll say something to you).

3. Put your checklist/action steps into play. That’s right. Actually start using it. Early and often. And be prepared to fine-tune it as you go along your path to results.

Feel free to post your own checklists and how you account for magical details in your comments. You never know. You might be helping someone else manifest a dream that will change the world forever.

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© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | I appreciate you (and how to pass that on)

“Appreciation is a wonderful thing.
It makes what is excellent in others belong to us as well.”
– Voltaire

William James once wrote, “The deepest principle in human nature is the craving to be appreciated.” If that is the case, then we, as Magicians, owe it to ourselves and our audiences to learn the best methods for showing other appreciation. After all, when we are done with our presentation (of whatever sort it might happen to be), we want our audience to clap for us and show us “their” appreciation. It is only fair—and I suggest mandatory—that we first show the audience that we appreciate them.

So, how do you show others some magical appreciation?

First, treat your audience with respect. Show them that they are significant. If you’re interacting with others simply for the money, eventually they will see through that and you’ve lost them. If you’re interacting with others simply for your own esteem, they will see through that quicker than if you just want money from them. An audience can feel (experience) when you are being personal with them, providing them your energy, and changing your presentation just for them. When you let an audience know—perhaps by simply telling them so—that they are unique and that you’re treating them as unparalleled with any other audience, you are doing them an honor.

Second, deserve your audience’s attention. Do your homework. Get to know your audience’s motivations, needs, wants, fears, and hopes. Let them know that you understand them and that you, too, have been through similar life events (or you are going through them right now). And use the word “we” a lot! I want to be part of someone’s team, not lectured to.

Third, show them that you know what will benefit them the most. If you’re intent on treating your audience with respect and have done your homework about them, then you know what will help them achieve a particular goal or outcome. Everyone you meet is, at some level, continually asking “why should I care what they are saying/doing/showing me?” or “what’s in it for me?” Rather than waiting for them to fathom out the answer (and perhaps get it wrong), do them the favor of explaining how they will profit, gain, or get some direction right up front. This frames what you will be doing and helps them to anchor what they want with what you are saying/doing/showing.

Fourth, don’t sleepwalk through what you say, do, and show. I can’t begin to tell you how many Magicians I know have been “magishing” for so long that they have pat lines, trite sayings, and tired routines. There are times when working with robotics has its place. But . . . at least for the moment, robots don’t show me any real appreciation. Robots run programming. One of the most powerful ways of showing an audience that you are “here and now” with them, is to reference things that are going on “here and now.” Talk about current events. Better yet, talk about current events in their lives (remember that homework you did?).

Fifth, say “thank you.” Tell your audience that you appreciate the time, energy, and money they’ve spent coming to see and be with you. They are a great many things that others could be doing rather than being with you. Let them know that you understand the choices they’ve made and realize what an honor it is for you to have an audience in the first place.

Sixth, let them know that you care about them. This, of course, implies that you really do care about your audience. If you don’t really care about your audience, then I recommend a different line of work than being a Magician. Magic, as I’ve often said, requires an audience. That means you have to care about and care for your audience just as you would your skills, your props, and your time.

Finally, learn how to create a mind-blowing experience for your audience each and every time. This means managing your message. Are you respecting your audience enough to tailor your words, actions, and tone of voice to THEM? When you tailor your words, actions, and tone of voice to THEM, you not only take your audience on a magical journey with you, you tap into a human connection that demonstrates your respect for them.

So, there you have it. Seven amazing tips that will show others that you appreciate them. Use these. Make them second-nature. Become one with your audience. And then go out and put your own magical dent in the world!

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© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | Listen To Your Audience. They Will Tell You All You Need To Know.

“I made mistakes in drama. I thought drama was when actors cried.
But drama is when the audience cries.”

– Frank Capra

The biggest mistake that Magicians make in developing their craft is that they don’t keep asking:

“What’s in it for my audience?”

“Why should they care about what I can do?”

“Why does my Magic matter at all?”

Consistently successful Magicians all go through a transformation cycle. They start with the wonder, seeing someone else DO Magic and wanting to replicate that for themselves. Then they start to learn tricks, illusions, and sleight of hand. They become really good at what I call “juggling”—manipulating cards and coins and other objects. They run the risk, however, of getting so caught up in the “juggling” and how “cool” it can look, that they forget what the Magic is really all about.

The really good Magicians work through their “juggling” phase and move onto the most important part of their magical life cycle—recognizing that Magic is all about the AUDIENCE.

The best Magicians certainly have a skill set and magical toolkit to support them. But, some of the best Magicians are horrible technicians. They bring to the table, though, their marvelous AUDIENCE management powers. They have moved from juggling props to ownership of the whole setting.

Once you get to an appreciation and understanding and possession of your AUDIENCE, you truly define who you are as a Magician.

The problem for most of us is that we don’t know how to get from liking the concept of being a Magician to living the life of a Magician. In other words, we don’t know how to move from where we are to the place where we truly appreciate, understand, and possess an AUDIENCE. Many of us don’t even know that that scenario looks and feels like.

And so . . . many so-called and hopeful and aspiring Magicians get stuck at the “juggling” phase. In the business world I see it all the time—the leader or manager or executive who gets so caught up in all the latest managerial or technological tricks that they lose sight of the bigger and more important picture—providing solutions for their AUDIENCE.

In today’s world, you must be new, different, or better to capture your AUDIENCE. Otherwise, you’re just a knock-off, a poor imitation, or—worst of all—boring. Without new, different, or better, you and your Magic are the “same old thing” and nothing will lose an AUDIENCE’s attention faster than that.

All any AUDIENCE has to do is Google what they see you do to find out who else might be doing the same thing.

All any AUDIENCE has to do is backchannel the information you’re imparting to see if it’s accurate or duplicative.

All any AUDIENCE has to do is do a quick search on Amazon for the genre you specialize in to see who else is an authority in the field and then see if they should be listening to them rather than you.

All of this is going to happen to you once you put you and your Magic out there.
And, in doing their Google search, backchannel investigation, and in looking for people with more authority than you, your AUDIENCE will jump to many conclusions about you.

They’ll immediately say either to themselves or to you, directly: “I know YOU. You’re the one who does [fill in your particular brand of Magic] and [I know how you did that] [I saw that on “America’s Got Talent” already] or [so-and-so already wrote a book on that very thing], and you’re not really relevant to my life right now.


I know because I’m constantly doing those very things every single day to see who the people are who are in my life or who need to be in my life.

That’s why I can tell you that there’s a way for you to relevant and be new and be different to your AUDIENCE.

That’s why I can guarantee that if you will do one thing—and one thing only—you will capture your AUDIENCE’s imagination, heart, and interest.

It’s called giving your AUDIENCE solutions to their problems.

When you provide solutions as a Magician, you not only captivate, you own your setting.

Think of it this way . . .

You’re reading this article because you recognize how important an AUDIENCE is to your magical trade. You’ve continued reading because you want a solution to the AUDIENCE challenge. And you get the fact that an AUDIENCE can be fickle and quick to change allegiances and that you need to seize and keep their attention.

While you understand these challenges intellectually, no one else has given you a simple solution that can instantly be implemented and easily applied.

In fact, your understanding has tripped up many a fine Magician because, while they, too, appreciate the puzzle we call an AUDIENCE, they—unlike you—don’t move beyond the mental processing into real-world application.

So . . . How do you create a sustainable, repeatable, consistent magical lifestyle, business, and career?

You put yourself in the position of your AUDIENCE. That’s right, stop being a Magician for just a moment and ask yourself what you would have to believe if you were an AUDIENCE member such that, by the time you got done doing your “thing,” you (as the AUDIENCE member) believed that you couldn’t live without you or what you have to offer.

In other words, what is the experience you want to create for your AUDIENCE?

When you start asking your AUDIENCE what they want to feel and be and see and do, then you will have command of real Magic.

That’s the reason I wrote “The Most Magical Secret – 4 Weeks to an Ecstatic Life” and why I created The Most Magical Secret Facebook group.

Now you’re armed with one of the most valuable keys to success and happiness. Go out and make it a magical week!

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© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | Think You’re Cut Out To Do Incredible Magic? Find out

The following pages are not intended to make the young reader
either a cheat or a trickster;

there is nothing perhaps so utterly contemptible in every-day life as trickery and deceit,
and we would caution our young friends not to cultivate a love of deception,
which is only allowable in such feats of amusement,
because it is in fact not deception at all, when everybody expects to be puzzled,
and is only left to find out the mystery the best way he can.
– How To Become A Magician (1882)

What does Magic mean?

What is the path of a Magician?

Is Magic real?

Can Magic be contained and controlled?

How can Magic be used to create good in the world?

What’s the point of Magic in the first place?

Have you ever considered any of these questions?

Have you ever wondered how answering even one of them will change your course through Life forever?

These questions and the answers you provide are part of the framework for doing incredible Magic. Finding your own answers, however, requires that you initially give up something of yourself; that you relinquish the safeness and sameness of reacting in the world and that you take on the mantle of someone who chooses, instead, to make things happen.

Doing incredible Magic is about personal transformation.

Not many are willing to pay the price, go through the pain, or face the unknown. Most people are unwilling to manifest their own magical path. They would rather not be so unique.

Doing incredible Magic does not offer you the ability to be commonplace. You will not be “flying under the radar.” Instead, you will be changing lives and filling yourself and others with outcomes. That can be quite scary for many because creating outcomes also means being responsible for the consequences of your choices and actions.

Whether you are doing your Magic simply to entertain or to make a dent in the world, it’s helpful to have a set of rules for doing incredible Magic. Here are some suggestions for creating your own rules so that your Magic is, indeed, incredible:


1. Set the tone and flavor of your Magic. Is it light? Is it funny? Is it deep? There are as many flavors of Magic as there are Magicians. In fact, I recommend you take a hint out of the Ben & Jerry rulebook and come up with a great name for your Magic.

2. Create a list of the props, tools, items (including your Object of Affection), and other physical objects that are necessary for your Magic to occur.

3. Make a list of all the outcomes you want your Magic to manifest. Then, start narrowing that list down until you get to the ONE incredible outcome desired above all else.

4. Put together your own Declaration of Magic (here’s the link to the one I created:  Once you have this set of general rules, you can start drafting the specific rules that have to be in place to make the general rules effective, efficient, and achievable.

5. Give yourself permission to win your game of incredible Magic. Most of us set ourselves up to fail. Magic is about succeeding.

The last thing you want is to guess your way through a life of Magic. And you certainly don’t want to be frustrated and angry. By creating a set of magical rules for yourself, you automatically bring strength and consistency and power to your Magic. Without a set of rules, you can easily return to a common life of forgettable deeds.

By the way, every Magician knows that rules are meant to be broken. But, you have to know your rules, first, before you can break them with confidence. Once you have that knowledge, then feel free to tweak and add to the rules. The adventure of continually adjusting your magical rules is what will keep your interest!

Now go out and make it an incredibly magical week.

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© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | The 6 Words a Magician Never Wants to Hear (and a strategy to stamp them out)

A good puzzle, it’s a fair thing.
Nobody is lying.
It’s very clear, and the problem depends just on you.
– Erno Rubik

There are 6 words that a Magician never wants to hear:







These words are usually spoken (out loud and in front of the rest of your audience) because you’ve failed to be mysterious, enchanting, and dexterous. These words are spoken because you’ve turned your Magic into a puzzle that cries out to be solved. You’ve actually taunted your audience into figuring out what you do rather than luring them into believing in what you do.

What are you doing to create an experience for others that is so tremendous, so magnificent, so fantastic that they don’t want to know HOW it’s done, they want MORE of what you have to give? You need a basic strategy that addresses this truth:

People – your audience – want to believe in Magic!

They want to believe that there’s something out there that can make their lives a little more grand.

All too often, however, we lose sight of the real goal of our Magic. We get so caught up in the process (how we do our Magic) that we forget about the sensation we create (what our Magic does).

I’m not suggesting that you forget your magical techniques. I am suggesting, however, that poor magical form will be overlooked by your audience if the totality of your performance is so amazing that method becomes secondary and experience becomes primary.

One of the best ways to create this magical experience is so simple:


Your audience is not going to connect with you if you let the “how” of your Magic get in the way of the “why” of your Magic. In other words, why should your audience care about what you’re doing at all? If you’re just “juggling” (my term for those Magicians who like to show off their skills and dexterity rather than entertain) or creating “puzzles” for folks, you’re inviting someone to eventually say, “I know how you did that!” Even if they’re wrong about the method you’ve used to create a result, the fact that they’ve said this implies that you’re ability to carry off your Magic with wonder is left wanting.

(Note: This article is not about those people who are just show offs and will claim they know what you’re doing when they haven’t a clue in the world. This article is about you reassessing your Magic so you stop temping people to mulling over your technique in the first place.)

By the way, your Magic does not have to be original. In fact, some will argue that there is no new form of Magic in the world and that’s it’s all been seen before.

Well, you are unique. That’s important because it means you can bring your one-of-a-kindness to an old form of Magic to create a new, different, or better outcome. No one else is able to create the YOU experience quite like . . . YOU.

If you will concentrate more on what experience of YOU really means, looks like, and has to be, you will rarely hear those 6 worrisome words ever again.

Want some help understanding how to create a YOU experience for others? Worry not. You already know this. Take some time to recognize those retailers, providers, restaurants, etc. who give you the customer/client experience that makes you a raving fan; such an enthusiast that you don’t care how they’re making you feel the way you do, you just want to feel more of “that Magic” that they do. Then take the time to deconstruct the steps that went into creating that experience for you. This includes, by the way, determining what YOU have to believe in the first place in order to be open to that type of earth-shattering, world tilting experience.

Once you understand what has to happen to your audience externally (the solution you have to bring to them) and internally (the emotions they have to feel), you will be on your way to wielding sustainable, repeatable, and powerful Magic!

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© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | When Your Soul Needs Some Prune Juice

“Plans change,” Iktomi said. “Got a plan that doesn’t require explosives.”
“Are you confident in that?” Mangas asked.
“I’m a god,” Iktomi replied. “I’m always confident.”
“I’m a human,” Mangas thought, “and we know shit happens.”
– Brandon Nolta (Iron and Smoke

Life events are giving you heartburn.
You feel sick to your stomach.
Sh*t seems to be flowing around, towards, and out of you.

When your soul isn’t happy, nobody’s happy.
You know it.
I know it.
Everyone knows it.

When stuff is hitting the fan, you become confused.
When you’re thrown a sh*t sandwich, you become irritable.
When there’s so much bullsh*t going on around you, you become planless.

Would you like some relief from the symptoms?

One of the first things to figure out is if the sh*t is coming from you or it’s flowing to you. The source and direction of that stuff is going to determine your strategy for removing the problems.

If the sh*t is coming from you, then it’s time to reevaluate the scripts and stories you are telling yourself. Look, I’m an attorney. I’m paid to have nightmares for other people. When bad things happen to me, I can tell you that I’m an expert at imagining every terror that might exist, potentially exist, or can be invented even if there’s no real chance it would ever manifest in the first place. I get how easy it is to imagine the boogeymen and monsters and things that go bump in the night.

I also know, firsthand, that all this negativity and fear isn’t going to stop the effects of the sh*t that’s coming out of you.

It’s time to clean yourself out. It’s time to get a mindset and outlook version of prune juice for your soul.

One of the quickest ways you can accomplish this cleansing, is to realize that there are some things you know to be true and all the others stuff is just that . . . stuff. Take a moment and write out all those things you KNOW to be true. Make distinctions between what you KNOW to be true and what you believe (and usually those beliefs have been created by you out of fear, the need for self-preservation, and even anger).

Then, when you determine what you KNOW to be true about the world, your life, and you, write out some positive mantras, affirmations, and powerful catch phrases. Post them everywhere . . . in your wallet, in your purse, in your pocket, in your kitchen, on your bathroom mirror. Everywhere you will get instant reminders to rescript and rewrite and reprogram the sh*t talk that’s going on in side you.

If you find that the stuff is rolling towards you from the outside, I recommend something I wrote about more than 2 years ago . . . My Personal Sh*t Handling Toolkit. Let me repost it for you here:


TOOL ONE. See things the way they are. Take some time, right now, to analyze your relationship with the world and people around you. When you come to grips with the fact that nothing is permanent and everything changes, you can start living your life authentically and fully. When you fear that something bad is happening or about to happen, keep asking yourself, “Is this real?” If it’s not real and you are letting your imagination run away with you, it’s time to recenter. If the answer to the question is “yes” and shit is truly happening, it’s time to get out Tool Two.

TOOL TWO. Don’t rush your emotions. Just handle it. Elisabeth Kübler-Ross introduced the concept of the five stages of grief: (a) Denial, (b) Anger, (c) Bargaining, (d) Depression, and (e) Acceptance. Quite frankly, these stages apply to any highly stressful situation (whether real or imagined). The important thing for you to note is that these stages happen at different times and in a different order for each of you. Just let them come to you. Why? Because Tool Two is all about just handling what comes your way and not worrying about controlling your emotions. “Handling it,” by the way means living in the moment and responding to the shit that is happening at that moment. Stop projecting into the future – that’s where fear and anxiety are born. Stop staring at your past – that’s where regret and sorrow are born. Just stay centered in the Here and Now. If you can’t do that, it’s time to get out Tool Three.

TOOL THREE. Let someone else help. Fear, stress, and anxiety can become overwhelming for some. They create immersive experiences and feelings and you feel like you’ve been thrown into a sea and you have no flotation device to save you (or the ones you love). One of my favorite quotes is from Edwin Louis Cole. It goes like this: “You don’t drown by falling in the water; you drown by staying there.” When you feel like you need to be alone to drown in your own fears, sorrow, and what you think is the unfairness of it all, that’s likely the best time for you to find someone to be and share with. Express your fears, your concerns, your sadness with someone else. It will help you create a safe and caring place to move forward from. And, if just being with someone else is not enough, bring out the most powerful instrument of all – Tool Four.

TOOL FOUR. Know that you cannot hold everything. But you can choose how to respond to everything. Here’s a deep insight from Richard Bach for you to consider: “The mark of your ignorance is the depth of your belief in injustice and tragedy.” One of the best tools you can start to employ – right now – is the concept of non-attachment. Now before you start pushing back, know that non-attachment does not mean not having, it only means not holding onto something or someone. Remember Tool One? Nothing is permanent and everything changes. Most of the people you come into contact with don’t understand “not holding.” All they know is the selfishness of the words “to have and to hold.” When you finally stop clinging, hanging on, and trying to control each and every thing or person, you will suddenly find yourself an open cup. And perhaps . . . just perhaps . . . Life will finally show you there is a way to be filled with Happiness.

Sh*t is going to happen . .  even to Magicians. I know, however, that John Lennon was correct when he wrote: “Everything will be okay in the end. If it’s not okay, it’s not the end.

May the Magic be with you! Always.

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© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | Why Magicians Love Assistance (And You Should, Too!)

Make friends with the angels, who though invisible are always with you.
Often invoke them, constantly praise them, and make good use of
their help and assistance in all your temporal and spiritual affairs.
– Saint Francis de Sales

As Magicians, we all need a support system. Assistants who help make the Magic happen. Since Tuesday of last week, I’ve been engaged in federal trial in Los Angeles.

The commute has been challenging.

The time parameters have tested my personal bandwidth.

It’s been a roller-coaster to say the least.

During times like these when you get tested, who are the people who make up your support system?

I have many people I turn to, rely upon, and trust for their perspective, love, and cheerleading abilities.

I think it’s important for you to see just two of the ways I was braced and buttressed in taking on my opponents for the last week. Take these as examples of how you can work with your own support system to make your Magic even stronger, significant, and results-oriented than ever before.

First, my darling wife, Carolyn, packed me snacks and lunch while I went off to do battle. She knows the warrior mindset that I get into. She gifted me that space and even periodically wrote little notes that I would find once I was at the courthouse. Here’s a note that she left for me to find . . . (Note: Laurel is one of my associates who was helping with the trial.)

I love you today.

Share your cookies with your friend Laurel today.:)

Be nice and make friends . . .

Don’t make faces at the mean people.

Enjoy the show!!!

You can imagine what this did for me when I found it!!!

What little gifts of Magic are presented to you each day that you might otherwise be overlooking?

Second, Gerry Katzman doesn’t even know that the Magic he planted awhile ago grew into something I rely upon all the time. Gerry contacted me after he saw one of my lectures and asked if I would go to lunch with him. At lunch, Gerry gifted me with a tool – something called Vocalzone. They are throat lozenges that he swore by. And they are MARVELOUS!!!! I used them before giving my Opening Statement and Closing Argument.

What are you doing to carefully construct your magical toolkit – the items that you carry with you – that ensures success?

Vocalzone is available on Amazon for international shipping at:

However, Carolyn is already taken. ¯\_(ツ)_/¯

May the Magic be with you! Always.

One More Thing . . . would you like to start getting more results, more happiness, and more success? Take a look at my new coaching options by going here >>>

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© 2016 by Scott Grossberg. All Rights Reserved.