Thinking Magically™ | Listen To Your Audience. They Will Tell You All You Need To Know.

“I made mistakes in drama. I thought drama was when actors cried.
But drama is when the audience cries.”

– Frank Capra

The biggest mistake that Magicians make in developing their craft is that they don’t keep asking:

“What’s in it for my audience?”

“Why should they care about what I can do?”

“Why does my Magic matter at all?”

Consistently successful Magicians all go through a transformation cycle. They start with the wonder, seeing someone else DO Magic and wanting to replicate that for themselves. Then they start to learn tricks, illusions, and sleight of hand. They become really good at what I call “juggling”—manipulating cards and coins and other objects. They run the risk, however, of getting so caught up in the “juggling” and how “cool” it can look, that they forget what the Magic is really all about.

The really good Magicians work through their “juggling” phase and move onto the most important part of their magical life cycle—recognizing that Magic is all about the AUDIENCE.

The best Magicians certainly have a skill set and magical toolkit to support them. But, some of the best Magicians are horrible technicians. They bring to the table, though, their marvelous AUDIENCE management powers. They have moved from juggling props to ownership of the whole setting.

Once you get to an appreciation and understanding and possession of your AUDIENCE, you truly define who you are as a Magician.

The problem for most of us is that we don’t know how to get from liking the concept of being a Magician to living the life of a Magician. In other words, we don’t know how to move from where we are to the place where we truly appreciate, understand, and possess an AUDIENCE. Many of us don’t even know that that scenario looks and feels like.

And so . . . many so-called and hopeful and aspiring Magicians get stuck at the “juggling” phase. In the business world I see it all the time—the leader or manager or executive who gets so caught up in all the latest managerial or technological tricks that they lose sight of the bigger and more important picture—providing solutions for their AUDIENCE.

In today’s world, you must be new, different, or better to capture your AUDIENCE. Otherwise, you’re just a knock-off, a poor imitation, or—worst of all—boring. Without new, different, or better, you and your Magic are the “same old thing” and nothing will lose an AUDIENCE’s attention faster than that.

All any AUDIENCE has to do is Google what they see you do to find out who else might be doing the same thing.

All any AUDIENCE has to do is backchannel the information you’re imparting to see if it’s accurate or duplicative.

All any AUDIENCE has to do is do a quick search on Amazon for the genre you specialize in to see who else is an authority in the field and then see if they should be listening to them rather than you.

All of this is going to happen to you once you put you and your Magic out there.
And, in doing their Google search, backchannel investigation, and in looking for people with more authority than you, your AUDIENCE will jump to many conclusions about you.

They’ll immediately say either to themselves or to you, directly: “I know YOU. You’re the one who does [fill in your particular brand of Magic] and [I know how you did that] [I saw that on “America’s Got Talent” already] or [so-and-so already wrote a book on that very thing], and you’re not really relevant to my life right now.


I know because I’m constantly doing those very things every single day to see who the people are who are in my life or who need to be in my life.

That’s why I can tell you that there’s a way for you to relevant and be new and be different to your AUDIENCE.

That’s why I can guarantee that if you will do one thing—and one thing only—you will capture your AUDIENCE’s imagination, heart, and interest.

It’s called giving your AUDIENCE solutions to their problems.

When you provide solutions as a Magician, you not only captivate, you own your setting.

Think of it this way . . .

You’re reading this article because you recognize how important an AUDIENCE is to your magical trade. You’ve continued reading because you want a solution to the AUDIENCE challenge. And you get the fact that an AUDIENCE can be fickle and quick to change allegiances and that you need to seize and keep their attention.

While you understand these challenges intellectually, no one else has given you a simple solution that can instantly be implemented and easily applied.

In fact, your understanding has tripped up many a fine Magician because, while they, too, appreciate the puzzle we call an AUDIENCE, they—unlike you—don’t move beyond the mental processing into real-world application.

So . . . How do you create a sustainable, repeatable, consistent magical lifestyle, business, and career?

You put yourself in the position of your AUDIENCE. That’s right, stop being a Magician for just a moment and ask yourself what you would have to believe if you were an AUDIENCE member such that, by the time you got done doing your “thing,” you (as the AUDIENCE member) believed that you couldn’t live without you or what you have to offer.

In other words, what is the experience you want to create for your AUDIENCE?

When you start asking your AUDIENCE what they want to feel and be and see and do, then you will have command of real Magic.

That’s the reason I wrote “The Most Magical Secret – 4 Weeks to an Ecstatic Life” and why I created The Most Magical Secret Facebook group.

Now you’re armed with one of the most valuable keys to success and happiness. Go out and make it a magical week!

If you enjoyed this article, make sure to sign up for my blog mailing list so you get all future postings delivered directly to your inbox.

One More Thing . . . would you like some personal help in crafting a life of success and happiness? Take a look at this new offering and let me know if you have any questions >>>

© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | Think You’re Cut Out To Do Incredible Magic? Find out

The following pages are not intended to make the young reader
either a cheat or a trickster;

there is nothing perhaps so utterly contemptible in every-day life as trickery and deceit,
and we would caution our young friends not to cultivate a love of deception,
which is only allowable in such feats of amusement,
because it is in fact not deception at all, when everybody expects to be puzzled,
and is only left to find out the mystery the best way he can.
– How To Become A Magician (1882)

What does Magic mean?

What is the path of a Magician?

Is Magic real?

Can Magic be contained and controlled?

How can Magic be used to create good in the world?

What’s the point of Magic in the first place?

Have you ever considered any of these questions?

Have you ever wondered how answering even one of them will change your course through Life forever?

These questions and the answers you provide are part of the framework for doing incredible Magic. Finding your own answers, however, requires that you initially give up something of yourself; that you relinquish the safeness and sameness of reacting in the world and that you take on the mantle of someone who chooses, instead, to make things happen.

Doing incredible Magic is about personal transformation.

Not many are willing to pay the price, go through the pain, or face the unknown. Most people are unwilling to manifest their own magical path. They would rather not be so unique.

Doing incredible Magic does not offer you the ability to be commonplace. You will not be “flying under the radar.” Instead, you will be changing lives and filling yourself and others with outcomes. That can be quite scary for many because creating outcomes also means being responsible for the consequences of your choices and actions.

Whether you are doing your Magic simply to entertain or to make a dent in the world, it’s helpful to have a set of rules for doing incredible Magic. Here are some suggestions for creating your own rules so that your Magic is, indeed, incredible:


1. Set the tone and flavor of your Magic. Is it light? Is it funny? Is it deep? There are as many flavors of Magic as there are Magicians. In fact, I recommend you take a hint out of the Ben & Jerry rulebook and come up with a great name for your Magic.

2. Create a list of the props, tools, items (including your Object of Affection), and other physical objects that are necessary for your Magic to occur.

3. Make a list of all the outcomes you want your Magic to manifest. Then, start narrowing that list down until you get to the ONE incredible outcome desired above all else.

4. Put together your own Declaration of Magic (here’s the link to the one I created:  Once you have this set of general rules, you can start drafting the specific rules that have to be in place to make the general rules effective, efficient, and achievable.

5. Give yourself permission to win your game of incredible Magic. Most of us set ourselves up to fail. Magic is about succeeding.

The last thing you want is to guess your way through a life of Magic. And you certainly don’t want to be frustrated and angry. By creating a set of magical rules for yourself, you automatically bring strength and consistency and power to your Magic. Without a set of rules, you can easily return to a common life of forgettable deeds.

By the way, every Magician knows that rules are meant to be broken. But, you have to know your rules, first, before you can break them with confidence. Once you have that knowledge, then feel free to tweak and add to the rules. The adventure of continually adjusting your magical rules is what will keep your interest!

Now go out and make it an incredibly magical week.

If you enjoyed this article, make sure to sign up for my blog mailing list so you get all future postings delivered directly to your inbox.

One More Thing . . . would you like some personal help in crafting a life of success and happiness? Take a look at this new offering and let me know if you have any questions >>>

© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | The 6 Words a Magician Never Wants to Hear (and a strategy to stamp them out)

A good puzzle, it’s a fair thing.
Nobody is lying.
It’s very clear, and the problem depends just on you.
– Erno Rubik

There are 6 words that a Magician never wants to hear:







These words are usually spoken (out loud and in front of the rest of your audience) because you’ve failed to be mysterious, enchanting, and dexterous. These words are spoken because you’ve turned your Magic into a puzzle that cries out to be solved. You’ve actually taunted your audience into figuring out what you do rather than luring them into believing in what you do.

What are you doing to create an experience for others that is so tremendous, so magnificent, so fantastic that they don’t want to know HOW it’s done, they want MORE of what you have to give? You need a basic strategy that addresses this truth:

People – your audience – want to believe in Magic!

They want to believe that there’s something out there that can make their lives a little more grand.

All too often, however, we lose sight of the real goal of our Magic. We get so caught up in the process (how we do our Magic) that we forget about the sensation we create (what our Magic does).

I’m not suggesting that you forget your magical techniques. I am suggesting, however, that poor magical form will be overlooked by your audience if the totality of your performance is so amazing that method becomes secondary and experience becomes primary.

One of the best ways to create this magical experience is so simple:


Your audience is not going to connect with you if you let the “how” of your Magic get in the way of the “why” of your Magic. In other words, why should your audience care about what you’re doing at all? If you’re just “juggling” (my term for those Magicians who like to show off their skills and dexterity rather than entertain) or creating “puzzles” for folks, you’re inviting someone to eventually say, “I know how you did that!” Even if they’re wrong about the method you’ve used to create a result, the fact that they’ve said this implies that you’re ability to carry off your Magic with wonder is left wanting.

(Note: This article is not about those people who are just show offs and will claim they know what you’re doing when they haven’t a clue in the world. This article is about you reassessing your Magic so you stop temping people to mulling over your technique in the first place.)

By the way, your Magic does not have to be original. In fact, some will argue that there is no new form of Magic in the world and that’s it’s all been seen before.

Well, you are unique. That’s important because it means you can bring your one-of-a-kindness to an old form of Magic to create a new, different, or better outcome. No one else is able to create the YOU experience quite like . . . YOU.

If you will concentrate more on what experience of YOU really means, looks like, and has to be, you will rarely hear those 6 worrisome words ever again.

Want some help understanding how to create a YOU experience for others? Worry not. You already know this. Take some time to recognize those retailers, providers, restaurants, etc. who give you the customer/client experience that makes you a raving fan; such an enthusiast that you don’t care how they’re making you feel the way you do, you just want to feel more of “that Magic” that they do. Then take the time to deconstruct the steps that went into creating that experience for you. This includes, by the way, determining what YOU have to believe in the first place in order to be open to that type of earth-shattering, world tilting experience.

Once you understand what has to happen to your audience externally (the solution you have to bring to them) and internally (the emotions they have to feel), you will be on your way to wielding sustainable, repeatable, and powerful Magic!

If you enjoyed this article, make sure to sign up for my blog mailing list so you get all future postings delivered directly to your inbox.

One More Thing . . . would you like a video supplement to this article? Join The Most Magical Secret private Facebook group and get instant access to the companion video training I put together for you. Join the group by going here >>>

© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | When Your Soul Needs Some Prune Juice

“Plans change,” Iktomi said. “Got a plan that doesn’t require explosives.”
“Are you confident in that?” Mangas asked.
“I’m a god,” Iktomi replied. “I’m always confident.”
“I’m a human,” Mangas thought, “and we know shit happens.”
– Brandon Nolta (Iron and Smoke

Life events are giving you heartburn.
You feel sick to your stomach.
Sh*t seems to be flowing around, towards, and out of you.

When your soul isn’t happy, nobody’s happy.
You know it.
I know it.
Everyone knows it.

When stuff is hitting the fan, you become confused.
When you’re thrown a sh*t sandwich, you become irritable.
When there’s so much bullsh*t going on around you, you become planless.

Would you like some relief from the symptoms?

One of the first things to figure out is if the sh*t is coming from you or it’s flowing to you. The source and direction of that stuff is going to determine your strategy for removing the problems.

If the sh*t is coming from you, then it’s time to reevaluate the scripts and stories you are telling yourself. Look, I’m an attorney. I’m paid to have nightmares for other people. When bad things happen to me, I can tell you that I’m an expert at imagining every terror that might exist, potentially exist, or can be invented even if there’s no real chance it would ever manifest in the first place. I get how easy it is to imagine the boogeymen and monsters and things that go bump in the night.

I also know, firsthand, that all this negativity and fear isn’t going to stop the effects of the sh*t that’s coming out of you.

It’s time to clean yourself out. It’s time to get a mindset and outlook version of prune juice for your soul.

One of the quickest ways you can accomplish this cleansing, is to realize that there are some things you know to be true and all the others stuff is just that . . . stuff. Take a moment and write out all those things you KNOW to be true. Make distinctions between what you KNOW to be true and what you believe (and usually those beliefs have been created by you out of fear, the need for self-preservation, and even anger).

Then, when you determine what you KNOW to be true about the world, your life, and you, write out some positive mantras, affirmations, and powerful catch phrases. Post them everywhere . . . in your wallet, in your purse, in your pocket, in your kitchen, on your bathroom mirror. Everywhere you will get instant reminders to rescript and rewrite and reprogram the sh*t talk that’s going on in side you.

If you find that the stuff is rolling towards you from the outside, I recommend something I wrote about more than 2 years ago . . . My Personal Sh*t Handling Toolkit. Let me repost it for you here:


TOOL ONE. See things the way they are. Take some time, right now, to analyze your relationship with the world and people around you. When you come to grips with the fact that nothing is permanent and everything changes, you can start living your life authentically and fully. When you fear that something bad is happening or about to happen, keep asking yourself, “Is this real?” If it’s not real and you are letting your imagination run away with you, it’s time to recenter. If the answer to the question is “yes” and shit is truly happening, it’s time to get out Tool Two.

TOOL TWO. Don’t rush your emotions. Just handle it. Elisabeth Kübler-Ross introduced the concept of the five stages of grief: (a) Denial, (b) Anger, (c) Bargaining, (d) Depression, and (e) Acceptance. Quite frankly, these stages apply to any highly stressful situation (whether real or imagined). The important thing for you to note is that these stages happen at different times and in a different order for each of you. Just let them come to you. Why? Because Tool Two is all about just handling what comes your way and not worrying about controlling your emotions. “Handling it,” by the way means living in the moment and responding to the shit that is happening at that moment. Stop projecting into the future – that’s where fear and anxiety are born. Stop staring at your past – that’s where regret and sorrow are born. Just stay centered in the Here and Now. If you can’t do that, it’s time to get out Tool Three.

TOOL THREE. Let someone else help. Fear, stress, and anxiety can become overwhelming for some. They create immersive experiences and feelings and you feel like you’ve been thrown into a sea and you have no flotation device to save you (or the ones you love). One of my favorite quotes is from Edwin Louis Cole. It goes like this: “You don’t drown by falling in the water; you drown by staying there.” When you feel like you need to be alone to drown in your own fears, sorrow, and what you think is the unfairness of it all, that’s likely the best time for you to find someone to be and share with. Express your fears, your concerns, your sadness with someone else. It will help you create a safe and caring place to move forward from. And, if just being with someone else is not enough, bring out the most powerful instrument of all – Tool Four.

TOOL FOUR. Know that you cannot hold everything. But you can choose how to respond to everything. Here’s a deep insight from Richard Bach for you to consider: “The mark of your ignorance is the depth of your belief in injustice and tragedy.” One of the best tools you can start to employ – right now – is the concept of non-attachment. Now before you start pushing back, know that non-attachment does not mean not having, it only means not holding onto something or someone. Remember Tool One? Nothing is permanent and everything changes. Most of the people you come into contact with don’t understand “not holding.” All they know is the selfishness of the words “to have and to hold.” When you finally stop clinging, hanging on, and trying to control each and every thing or person, you will suddenly find yourself an open cup. And perhaps . . . just perhaps . . . Life will finally show you there is a way to be filled with Happiness.

Sh*t is going to happen . .  even to Magicians. I know, however, that John Lennon was correct when he wrote: “Everything will be okay in the end. If it’s not okay, it’s not the end.

May the Magic be with you! Always.

If you enjoyed this article, make sure to sign up for my blog mailing list so you get all future postings delivered directly to your inbox.

One More Thing . . . would you like to start getting more results, more happiness, and more success? Take a look at my new coaching options by going here >>>

© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | Why Magicians Love Assistance (And You Should, Too!)

Make friends with the angels, who though invisible are always with you.
Often invoke them, constantly praise them, and make good use of
their help and assistance in all your temporal and spiritual affairs.
– Saint Francis de Sales

As Magicians, we all need a support system. Assistants who help make the Magic happen. Since Tuesday of last week, I’ve been engaged in federal trial in Los Angeles.

The commute has been challenging.

The time parameters have tested my personal bandwidth.

It’s been a roller-coaster to say the least.

During times like these when you get tested, who are the people who make up your support system?

I have many people I turn to, rely upon, and trust for their perspective, love, and cheerleading abilities.

I think it’s important for you to see just two of the ways I was braced and buttressed in taking on my opponents for the last week. Take these as examples of how you can work with your own support system to make your Magic even stronger, significant, and results-oriented than ever before.

First, my darling wife, Carolyn, packed me snacks and lunch while I went off to do battle. She knows the warrior mindset that I get into. She gifted me that space and even periodically wrote little notes that I would find once I was at the courthouse. Here’s a note that she left for me to find . . . (Note: Laurel is one of my associates who was helping with the trial.)

I love you today.

Share your cookies with your friend Laurel today. 🙂

Be nice and make friends . . .

Don’t make faces at the mean people.

Enjoy the show!!!

You can imagine what this did for me when I found it!!!

What little gifts of Magic are presented to you each day that you might otherwise be overlooking?

Second, Gerry Katzman doesn’t even know that the Magic he planted awhile ago grew into something I rely upon all the time. Gerry contacted me after he saw one of my lectures and asked if I would go to lunch with him. At lunch, Gerry gifted me with a tool – something called Vocalzone. They are throat lozenges that he swore by. And they are MARVELOUS!!!! I used them before giving my Opening Statement and Closing Argument.

What are you doing to carefully construct your magical toolkit – the items that you carry with you – that ensures success?

Vocalzone is available on Amazon for international shipping at:

However, Carolyn is already taken. ¯\_(ツ)_/¯

May the Magic be with you! Always.

One More Thing . . . would you like to start getting more results, more happiness, and more success? Take a look at my new coaching options by going here >>>

Remember, you can also continue this conversation by subscribing to my blog at or you joining me on any of the major social media sites to take this discussion to an even deeper level.

© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | Powerful Outcomes Start With Essential Magic

I am determined to be cheerful and happy in whatever situation I may find myself.
For I have learned that the greater part of our misery or unhappiness
is determined not by our circumstance but by our disposition.
– Martha Washington

Naturally, I repeatedly refer to my concept of “Thinking Magically” as an integral part of my coaching sessions. For me, it is more important to empower you than to simply talk about your Past, Present, and Future (although I am well aware that discussions of where you have been, where you are, and where you are going are necessary components to a practical, success and happiness toolkit).

To see where you are at the moment and whether you could use more Magic in your life, I recommend asking the following questions:

Do I believe in myself?

Do I believe in my own Magic?

Does it matter if I have lived at all?

If you have answered “no” to any of these simple questions, this might be an insight that a lifestyle change is in order.

You see, I have found that the true purpose of Magic is this:

To take your fantasies and transform them into an incredible reality.

To make the transformation lasting and gratifying, there must be at least three essential ingredients at work:




In other words, start asking yourself what the theme of your life is (or what you want it to be).

Do you have a purpose to what you do and what you believe and what you say?

If you don’t, then perhaps now is the time to start creating patterns, habits, and actions that work for you the way you want your life to be – not the way your life is now. After all, do you want the sum total of your existence to be “so what?” I think not or you wouldn’t be reading this article in the first place.

Once you have that new meaning and direction, then ask yourself whether you have an unshakable belief in what you are doing, in who you are, and what you want to achieve.

Do you deserve the outcome you want?

Finally, can you still be amazed? Wonder is not just about being surprised, it is the mindset of looking forward to the Future and expecting to be awed! Find the Magic! Be the Magic!

May the Magic be with you! Always.

One More Thing . . . would you like to start getting more results, more happiness, and more success? Take a look at my new coaching options by going here >>>

Remember, you can also continue this conversation by subscribing to my blog at or you joining me on any of the major social media sites to take this discussion to an even deeper level.

© 2016 by Scott Grossberg. All Rights Reserved.

Thinking Magically™ | Giving Yourself Permission To Be Successful And Happy

“When you give yourself permission to communicate what matters to you in every situation
you will have peace despite rejection or disapproval.
Putting a voice to your soul helps you to
let go of the negative energy of fear and regret.”
– Shannon L. Alder

I spend a lot of time, as an attorney, working with businesses developing participation and permission slips for events, field trips, and other activities. These “slips” not only show a person’s voluntary intent to actively take part in “something,” they also authorize, allow, and even sanction certain activities that will take place.

So how does this have anything to do with your success and happiness?
I repeatedly explain to people that they need to participate in their own success and happiness. Too many of us live our lives through absence, hunch, and delay. We postpone what we want while we make certain that other people’s dreams prescribe what we do, how we do it, and even how we feel about it.

Why do we do that?

A lot of it has to do with how we “feel.” Right when we start to really envision how our success and happiness could be if we could have anything we want and before we actually start out on the road to that dream life, we might feel fear. We might feel frustration. We might feel anger. We might feel heartbreak. We might feel [go ahead and fill in whatever you’d like here that, in the past, you’ve felt, thought about, and experienced that wasn’t empowering or useful to you].

Then, before we start off on that road to adventure (or as we just step forward in that direction), we push off the negativity, push down the dark and twisty feelings, push the angst away, and hope that by locking it all in some imaginary closet and giving Time enough time to work its Magic, all the negative feelings or thinkings or experiences will eventually go . . . POOF!

Unfortunately, we both know that the bad feelings, thoughts, and experiences don’t fade away. Oh, we can pretend we’re not giving them much thought. We do whatever we can to be busy so we’re distracted away from those uncomfortable feelings, thoughts, and experiences. We might even become workaholics, alcoholics, drug addicts, etc. to escape it all.


There’s a better way.

Today, you get some freedom. Today, you get some relief. Today, you get to lead your own life and you get to give yourself permission to actually go through the process of participating in your own glorious adventure.

It starts with you going to my FREE RESOURCE page here >>>

Once you’re on that page, you’ll see an image that looks like this:

Permission-Slip-Mockup2Click on that image [“A Most Magical Permission Slip”]. That will take you to the full-page image you will need; an image that has three permission slips on it. Download the full-page image (in other words, save it to your computer). Then, using your favorite photo editor, illustration program, or perhaps even an image preview app, print out the image of the three permission slips onto an 8 ½ x 11 inch pice of paper. Don’t be concerned if you only have a black and white printer. Although the image was created in color, you can work through my strategy with a greyscale version of the image.

Now that you’ve downloaded, saved, and printed the image, take a look at this training video >>>

Take the time to think back on all those dreams you’ve had but never acted upon because you were too afraid or too anxious or too angry or too disempowered. Wouldn’t you like all that to be part of the past and not an indication of how you’ll act now and in the future? One of the best ways I know to change your negative response rituals (the ones that are keeping you from being happy and successful, not the ones that are built-in to keep you safe and sane) is to give yourself permission to feel all the “bad” stuff in the first place. Being happy implies that you know what it’s like not to be happy. Being successful implies that you know what it’s like not to be successful. I’ve found that, for me, I have to know both sides—not embrace one and disown the other.

I’m inviting you to start using the Most Magical Permission Slips EVERY SINGLE DAY. Dare to feel fully and be alive and in the moment. Stop stockpiling your dirty little secrets, your “that’s not very nice” thoughts, your feelings of inadequacy, and your sense of unfairness. When you create that type of backlog and reserve of negativity, all you do is invite your subconscious (and eventually your conscious self) to reflect on that fear, worry, and doubt over and over and over again.

So . . . you now have permission. To be successful. To be happy!

Here’s to your ecstatic life!

One More Thing . . . would you like to start getting more results, more happiness, and more success? Take a look at my new coaching options by going here >>>

Remember, you can also continue this conversation by subscribing to my blog at or you joining me on any of the major social media sites to take this discussion to an even deeper level.

© 2016 by Scott Grossberg. All Rights Reserved.