“The most beautiful people we have known are those who have known defeat,
known suffering, known struggle, known loss, and have found their way out of the depths.
These persons have an appreciation, a sensitivity, and an understanding of life
that fills them with compassion, gentleness, and a deep loving concern.
Beautiful people do not just happen.”
– Elisabeth Kübler-Ross
You always have an audience. You want them to feel something. You want them to think something. You want them to do something.
Sometimes your audience is one person.
Sometimes it’s more than one person.
Sometimes . . . it’s just you.
You always have an audience.
Your audience brings its bias, its experience, its worldview to every interaction with you.
How well do you understand the feelings of your audience? (Your audience’s feelings spur them to action.)
How well do you know your audience’s needs? (Your audience’s needs drive them to action.)
How well do you address your audience’s pain? (Your audience’s pain drives them to action.)
And how well do you share your audience’s suffering? (Your audience’s suffering drives them to action.)
Part of a Magician’s toolkit is knowing how to manage what’s going on inside an audience’s head (including their own). In fact, without an audience, a Magician really can’t perform their miracles. Without an audience, a Magician can’t transform reality. Without an audience, a Magician can’t enchant or delight or transport someone to another place and time.
This requires you, as a Magician, to figure out what your audience wants. This requires you (and what I’m about to say is going to be somewhat controversial) to build your audience—not just take them as they come. Most of the time, your audience doesn’t really know what it wants, what it likes, or what it will take to transform their reality. It’s very similar to the purported Henry Ford quote: “If I had asked people what they wanted, they would have said faster horses.” (Before you write me, I know Henry Ford apparently didn’t really say this.)
Your power as a Magician lies in creating a vision that you want your audience to share with you. Your audience will more easily share and adopt your vision when you bring them a solution to their perceived problems or you bring them in touch with their deepest feelings.
So, how can we do that? Simply follow these three steps.
STEP ONE. Get in touch with your own feelings, needs, and desires. As unique as you believe yourself to be, you aren’t. I’m willing to be that you and I, for example, share many of the same experiences, heartaches, joys, and dreams of happiness and success. It’s what ties us together and allows me to crawl inside your head in the first place. Take some time and write down your hopes, fears, desires, and anything else you believe defines who and what you are right now. Those are your connection with others.
STEP TWO. Get in touch with the experiences you like to have. Those, too, are not as unique as you’d like to believe.
STEP THREE. Start writing a script that will create the feelings, needs, desires, and experiences you just identified in your audience, as well. Yes, a script. Write it out. Just like a Hollywood screenwriter. Make your audience the hero in the story. Take them on a journey through those feelings, needs, desires, and experiences. Let them come out on the other side better than when they first started with you on the adventure.
The journey you take your audience on starts with you crawling inside your own head so that you can, in turn, crawl inside their head. That, in turn, means that you must start caring about how they view you and the experience you provide for them. It require you to plot out the transformation you want them to go through.
This all provides an intimate connection between you and your audience that no one else but you can nurture.
By the way, once you fashion the way you will crawl inside your audience’s head, the next step is to design the time you spend with each other. Are you providing a hit-and-run event? Are you a long, easygoing walk in the woods? Are you something in between?
From the moment you step inside someone’s head, there’s a touchpoint that must be managed. Those touchpoint increase and strengthen the longer you spend with each other. There are even touchpoint after you and your audience leave each other through the memories you have created and implanted and encouraged.
This discussion should now inspire you to give formality and respect to every interaction you have with others (and yourself). Can you now see how each one of those interactions—each time you crawl inside someone’s head—manifests a point of view and an experience that you can tune, harness, and master?
Crawling inside someone’s head is not for the faint of heart. Nor is it something left to chance or a hunch. Crawling into someone’s head is not just a set of give-and-take meetings. As a Magician, one of your goals is to create authenticity. I urge you to carefully craft what that transfer of energy between you and another will look like.
Remember, you can also continue this conversation by subscribing to my blog at http://thinkingmagically.com or you joining me on any of the major social media sites to take this discussion to an even deeper level.