Today we’re going to get profoundly practical.
MOST PEOPLE WILL SPEND MOST OF THEIR TIME MOSTLY ON CODAS
You see, I spend quite a bit of time talking to people about uncomplicated and proven ways to make their dreams a reality. And with that type of discussion, there’s always some exploration of what I call the “Cost of Dream Acquisition” (or CODA: A coda, by the way, is a musical term meaning that part of a musical score that brings the piece to and end or climax. Do you see the similarity with that and your life?)
Similar to the business concept of the “cost of customer acquisition,” there are startup expenses – emotional, energetic, health, and financial handling charges, so to speak – for getting anything you want that is of value. To put it another way, it is all the stuff you need to do and spend in order to get what you truly want (or need). Once you acquire your dream, this “Cost of Dream Acquisition” is naturally part of its perceived value to you (and perhaps others).
BUT MOST OF YOU WILL THEN MOSTLY TURN TO MOSTLY WANTING MORE
Once you get what you want, however, most of the time . . . YOU WANT MORE. You want MORE money. You want MORE love. You want MORE time. You want MORE sense of community. Whatever it is . . . YOU WANT MORE of it.
And, usually, there’s a better return on your investment of time, energy, money, and emotion by carrying on with what you have already acquired and turning it into “more.” Of course, that brings us to today’s discussion:
“The Cost of Carrying On”
(Okay, if I can use the acronym “CODA,” then it’s only appropriate we now turn to “COCO:” that part of your life that just might be the sweetest and most stimulating additive.)
Let’s dig right in.
ONE OF THE BIGGEST DREAM KILLERS: FAILING TO LIVE THE DREAM AFTER YOU’VE GOTTEN THE DREAM TO MANIFEST.
I’m not interested in you experiencing or getting a taste of a fleeting successful dream. I’m interested in you having a sustainable and long-lived successful dream. You see, most people will give you step-by-step instructions, motivation, encouragement, and even numerous upsells to “get” The Dream. Very rarely – if at all – do I see any discussion about how to keep The Dream.
So, I’m proposing to you an idea – as you plan for your dreams, include as a core element the thought of how you’re going to make The Dream a viable, durable, and fulfilling part of your life. In other words, what are you willing to give back in order to KEEP The Dream? Most people will tell you they’ll do “anything” to get their heart’s desire. Few have ever thought about what they’ll do to keep the ride going.
AND BE SURE TO WATCH OUT FOR THE DREAM-MAKER’S SOFT SPOT: HOPE
Look, I get it. To be a great and expansive dreamer you have to be an incurable romantic, optimist, and visionary all rolled into one “hopeful” mixture. The good news is that type of person naturally tends to turn a blind eye to the CODA. The bad news I that disregard of the CODA can easily turn into a disregard of the COCO, too. And that will doom you to failure because you will fail to pay enough attention – fail to tend – to keeping and getting MORE of your dream.
If you remember nothing else from this article – take this one to heart: HOPE IS NOT A STRATEGY when it comes to tending and growing The Dream. In fact, Hope, at the tending and growth stage, will keep you out of balance.
Let me suggest this, instead. Spend some time . . . right now . . . figuring out what’s important to keep The Dream alive distinct from those things that are just nice to know or fun to think about or even exciting for others.
A SWEETNER OF A CHECKLIST
Perhaps these will help you focus a little more on what could be an earth-shattering change in how you’ve thought about The Dream until now:
• What type of people do you need to surround yourself with in order that The Dream will flourish?
• What part of The Dream allows you to capture value (create profit)?
• Is there a way to leverage The Dream by using other people’s money?
• What do you want The Dream’s message be to the world? And, is it consistent with your brand?
• Are you being penny-wise but pound-foolish when it comes to the assets you need to keep The Dream alive?
• Are there ways that you can get other people to promote The Dream with you?
• (Here’s the lawyer in me talking) Have you protected your intellectual property? If The Dream is THAT good, other people will try to copy it.
Don’t let your dreams get killed off prematurely. Spend time concentrating on the “Cost of Carrying On” by really focusing on the intent, design, and continuance of those dreams.
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