Could a greater miracle take place than for us to look through each other’s eyes for an instant?
– Henry David Thoreau
Last week we began an amazing exploration of how to create miracles for others. As a quick recap, we wandered through some initial ways to transform others with wonder and how to create a potent story worth believing in.
We also went over the first three secrets in my Recipe for Miracles. As a reminder, they are:
SECRET ONE: YOUR REAL RESPONSIBILITY IS TO CREATE AN EXTRAORDINARY EXPERIENCE FOR OTHERS.
SECRET TWO: WHAT YOU SAY AFFECTS HOW AN SOMEONE ELSE “GETS” YOU.
SECRET THREE: THE STORY IN SOMEONE’S MIND MUST MATCH WITH THE REALITY YOU ARE PRESENTING.
Let’s continue on with the final three secrets, shall we?
SCOTT’S RECIPE FOR MIRACLES (cont’d)
SECRET FOUR: THE PEOPLE AROUND YOU ARE NOT JUST WATCHING A SHOW, THEY ARE INVESTING THEIR BELIEFS, TIME, AND PASSIONS IN WHAT YOU ARE DOING. In other words, you are selling the people around you on the idea of an extraordinary adventure. You are selling them hope. You are selling them the concept of triumph. You are selling them the thought that there is more out there. You are selling them a super power. A great revelation by you is when you leave someone, at the very least, wondering, “What if . . . ?” If someone is not investing their beliefs in what you are doing – if they are not screaming inside, “What if . . . ?” – you might as well be doing sleight-of-hand conjuring tricks and leave it to others to puzzle out a solution.
SECRET FIVE: DON’T RUIN THE STORY! Everything you do before working with someone and everything you do afterwards should be designed to pay tribute and add to your vision or ability. With your particular talent, skillfulness, and mastery in mind, start asking yourself, “If someone else could do what I do, what would I want them to do with it?” With a standard stage magician’s act (not the kind of magic I am talking about in this article), an audience is willing to go along for the artistic ride for a short time. But, they are never going to walk out of the theatre and exclaim from the bottom of their souls, “I believe that he can really cut a beautiful girl into two pieces, she will live and talk and wave during the process, and then he can fuse her back together again as if it never happened – oh, except she’ll have a costume change!” The magic that you are using, on the other hand (the ability to transform your world and those in it) is real . . . and the people you are working with are keeping that conviction long after your appearance has ended because they want to believe! When you impart insanely great advice or give a magnificent reading, the people hearing and seeing you are having an internal, emotional experience that you want to enhance.
SECRET SIX: BELIEVE! There is a reason that Apple, Tiffany & Co., Starbucks, In-n-Out Burger, and Fleming’s Prime Steakhouse (to name a few businesses) have die-hard, passionate fans. These companies pride themselves on the irresistible customer experience they provide. And one of the primary ingredients of that customer experience is their belief – their pride – in what they are offering. That belief becomes the experience for others. Try this the next time you choose to reveal your magical abilities – make it your goal to create true believers (rather than simply to show off and get a polite oohs and ahhhs). Make it your goal to consistently be part of someone else’s fantasy. And make it your goal to have that fantasy begin the minute they see or hear you.
So, now that a few of the secrets have been revealed, how can you use them to take your audience on a entertaining ride they won’t forget? Next week, we finish up with a journey through three of the master strategies that work for me.
(TO BE CONTINUED)
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